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Live Website Teardown DTC E-Commerce • 1 min read

D2C Apparel Brand: Mobile Checkout Funnel & Speed Optimization

CRO Score 88/100
Speed Score 92/100
Revenue Upside +$64,000 ARR
Audit Scope 18 Leaks Pinpointed
superaudit_admin
superaudit_admin Verified Author

CRO & AI Intelligence Team • SuperAudit

Executive Teardown Summary

Mobile conversion rate lagged desktop conversion rate by 62%. AI Teardown revealed checkout button shifts during font load (CLS = 0.38) causing accidental mis-clicks and coupon code hunting exits.

Fixes Recommended

  • Fix Layout Shifts: Lock font dimensions with size-adjust and fallback system fonts.
  • 1-Click Express Checkout: Apple Pay and Google Pay placed above standard credit card forms.
  • Sticky Add-to-Cart Bar: Bottom floating bar on mobile with size and color pre-selected.
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superaudit_admin

superaudit_admin

CRO & AI Intelligence Team • SuperAudit

Verified Author

Conversion Rate Optimization specialist and AI UX researcher at SuperAudit.

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