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Live Website Teardown • 1 min read

D2C Apparel Brand: Mobile Checkout Funnel & Speed Optimization

CRO Score 88/100
Speed Score 92/100
Revenue Upside +$64,000 ARR
Audit Scope 18 Leaks Pinpointed
Ravi
Ravi

Senior CRO Strategist & AI UX Researcher

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Summary

  • AI Master Agents evaluate DOM & visual hierarchy in < 60s.
  • Pinpoints exact revenue leaks across UX, CRO, copy, and speed.
  • Prioritized ICE action roadmap with dollar-value recovery estimates.

Executive Teardown Summary

Mobile conversion rate lagged desktop conversion rate by 62%. AI Teardown revealed checkout button shifts during font load (CLS = 0.38) causing accidental mis-clicks and coupon code hunting exits.

Fixes Recommended

  • Fix Layout Shifts: Lock font dimensions with size-adjust and fallback system fonts.
  • 1-Click Express Checkout: Apple Pay and Google Pay placed above standard credit card forms.
  • Sticky Add-to-Cart Bar: Bottom floating bar on mobile with size and color pre-selected.
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Ravi

Ravi

Senior CRO Strategist & AI UX Researcher

Specializes in SaaS cognitive friction, checkout psychology, and AI funnel audits.

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