Checkout Funnel Overview
Mobile conversion rate trailed desktop by 62%. Auditing revealed a prominent coupon code box prompting shoppers to leave the funnel and search external discount aggregate websites.
Identified Leaks
Shoppers navigating away rarely returned. Additionally, missing digital wallet express buttons forced lengthy manual address entry on 375px mobile screens.
Strategic Recommendations
1. Collapse promo code box into subtle text link.
2. Integrate Apple Pay, Google Pay, and Shop Pay at top of checkout.
3. Add trust security badges and verified return guarantee seals.
