Audit Overview
StudioCraft design agency struggled with low inbound consultation volume despite qualified enterprise traffic from LinkedIn and referral networks.
Root Cause Analysis
The 9-field contact form created unnecessary barrier to entry for enterprise marketing directors who prefer lightweight initial inquiries.
Fix Plan
1. Split lead capture into 2 lightweight steps: Work Email first, then project scope on step 2.
2. Display verified case study proof points directly adjacent to form inputs.
3. Provide immediate confirmation screen with calendar booking integration.
